Artworks Guidelines

Please read carefully and follow the instructions below as failure to meet the requirements could result in delays to the printing of your job. Failure to comply with these specifications, Wild Cow Visual have the right to charge extra for artwork fees and/or require extra days to process the artworks


The artworks should be saved in CMYK, Wild Cow Visual will not take responsibility for any unexpected results experienced from artwork supplied in non-CMYK colours. Colour shift or errors due to incorrectly supplied files will be reprinted at the client’s expense. (Do not use RGB or Pantone colours unless pre-arranged for custom jobs.)


We prefer to receive high-resolution files in PDF format.  PDF files are smaller in size and quick to upload.

  • Adobe Illustrator files AI or EPS.
  • High Resolution PDF files.
  • We are unable to accept any other file formats.



* All graphic files must be built at minimum 150 dpi at the final graphic print size.
* All graphic files must be created using CMYK mode to ensure the best colour matching.
* It is best to flatten all images and outline all text to ensure that nothing will drop out or change during file transfer.
* When submitting the files for one consistent layout over two or more panels, be sure to create the file as one image.

DO NOT SEPARATE each panel into its own separate file.

You need to ensure all supporting images, files and fonts are included. A minimum resolution of 150dpi (CMYK colour) at the full printed size is required (1:1 scale). We recommend you supply us images in the highest resolution possible as this will provide the best quality result for your banner.

Note: Photoshop files/scans/images should be 600 dpi at ¼ of the size. This will avoid any pixelation of the image due to low-resolution.


Where possible ALL text should be converted to outlines/paths/curves in your design software thus preventing your font inadvertently being replaced with a similar one.


Attach all relevant fonts including those used in supporting imported or placed files. Please note that Mac fonts usually comprise a printer font and a screen font – we require both of these.


Remember to include sufficient image area on all edges where images or colour bleed (print over the edge).


We will try to match as closely as possible but be aware that some Pantone, Florescent or Special colours are not exactly achievable by CYMK process. All printed graphics are created using CMYK printers. For this reason, the exact reproduction of spot colours is never 100% guaranteed




Once your graphics have been received by our Graphics Team, we will start by reviewing your graphic file or files to ensure that your artwork has met the criteria outlined in these specifications to produce the best quality output graphics. If any modifications or changes to the artwork need to be made, you will be notified, and you will have the opportunity to submit new artwork with the necessary changes. If the new artwork is not submitted and you choose to have our Graphics Team make the modifications or changes, you will be billed at a rate of $75 per hour.

After our Graphics Team has reviewed your artwork, you will receive at least one jpeg (.jpg) proof via email. You will receive these proofs within 24-48 hours of submitting artwork to us. You must respond to this email approving your artwork for print. The faster we get an approval, the faster we can begin the printing process. A proof must be approved within 72 hours. We will start the printing job if we don’t hear from you within 3 days. To meet any deadline, we reserve the right to start the printing process without any proof sent to you.  Any proof approval has to come from an individual/company who places the order. We will NOT communicate with the third party for approvals.

Once your approval has been received, the printing process will take 7 days . Please note that these production lead times are from the date of approval, not from the date that the artwork was received. If you have purchased graphics that include a rush charge, then a number of production days will be less. Please factor in shipping time from when the graphics will be printed when trying to determine when you will receive the final graphics. If you need to rush an order that was not originally purchased with a rush fee, then please contact your sales representative immediately for assistance.