Media walls, or photo walls are an essential part of any major event. A media wall that has been well designed can become a great marketing tool – it allows you to brand your event, to create your events theme, to encourage photo opportunities and most importantly promote the sponsors.
When planning a media wall avoid too many logos and any unflattering lighting and misplaced designs. All eyes are on YOU and your event, it’s important that you get this right.
- Keep your media wall simple – they should be designed to create a good impression, but you don’t want them stealing the limelight. The purpose of a media wall – is to brand the event while providing exposure for you and your sponsors. Don’t use too many logos and stay away from any confusing or distracting graphics, less is more. A solid white background with fewer than 4 brands/sponsors is usually the best design choice for a media wall.
- Use your media wall to put the spotlight on your brand and your sponsors – when having brand logos printed onto your wall double check that you have provided the right size and format for the dimensions of your wall. JPEG’s aren’t always best – the higher the file size resolution, the better.
- Make sure you place your media wall at either the entrance to the event or in a spot that receives a lot of foot traffic this way you are sure to capture everyone’s attention. Photo walls or media walls work well with a red carpet and bollards to direct your audience where to go. Media walls can be a great centrepiece to a gala dinner or awards night.
- Ensure that you have placed your media wall carefully. Make sure that there is adequate light – in addition to a photographer’s flash. Your media Walls’s impact will extend PAST the event through photography, so you need to make it count. If your media wall is to be positioned against a wall, ensure it has the proper backing. If your media wall is self-standing don’t forget to leave sandbags on the floor for safety and stability.
While media walls are more suited towards conferences, gala events, product launches and trade shows, these walls can be used anywhere – markets, fetes, community events, etc. Wherever and whenever you need to get your branding or message *out there*. Slim Line media walls are easy to set up large format graphics with an aluminium frame that snaps together to make assembly a breeze, lightweight and versatile they can also be used for step and repeat backdrops for award shows and events. These displays have become extremely popular because they are light weight, cost effective and create a real impact. These are the newest version of a *pop up display* and are a simple way to promote your business at trade shows, conferences and galas through to experimental marketing events in shopping centres.
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