If you want to draw the attention of potential clients and customers without spending a lot of money on your advertising teardrop flag banners are the way to get your message out there. It doesn’t matter if you are advertising a sale, a new product, or opening a new shop or outlet flags are an inexpensive, yet effective way to promote your business.
There are many different things you can put on a teardrop flag – images, dates, opening times, or even a message – they sky is the limit, which is why flags are a versatile marketing tool. When you are designing a flag, you need to make sure that it has your logo on it. Your logo represents your brand, so when you include your logo, it’s easier for people to remember who you are.
Here are some tips for customising your teardrop flag
- Have a professional create your logo. If you are just starting out and you haven’t GOT a logo yet don’t make the mistake of fooling around on the computer and putting one together yourself. You can’t do everything yourself if you want people to take your business seriously make sure your logo looks like it has been designed by a professional.
- When designing your logo – consider your customers. While your logo does reflect your business, it should also be appealing to your target audience. If your business is catering to children, your logo should be playful or whimsical. If you are targeting the general public, you need a logo that looks trustworthy and professional.
- Make sure your logo is unique. There are a lot of businesses out there, competing with each other, so you want yours to stand out. When it comes to your logo, don’t mimic what everyone else is doing. Choose the shapes, fonts and colours that YOU think represents YOUR business. By making your logo unique, you know people won’t be confusing you for the competition.
- Choose the perfect colours. Make sure that colours you choose are relevant to your business. For example, if your business is health-related – green conveys health. Red attracts peoples’ attention, while blue conveys dependability. The colours you choose will have an impact on your company image, so choose wisely.
- Don’t put everything on your logo. Don’t over-do your design, your logo is a reflection of your business, try and think of a single image that your customers can relate to. If you are in computer repairs, the image of a PC or laptop visually shows people what you do. The last thing you want is a mishmash of random colours, fonts and images. You also don’t want your logo to be too simple as it will look boring and forgettable.
- When using your logo on your teardrop flag, remember that the MESSAGE is most important unless you want people’s attention to be focused on your logo – place your logo to the side near the name of your business instead, so it doesn’t overshadow your message.
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