SEG Lightbox Pop Up Counter

The SEG Lightbox Pop Up Counter is an illuminated, double-sided exhibition counter that sets up in minutes without a single tool. Internal LEDs light your artwork from within, so your counter glows rather than sits flat next to the booth beside you. A white worktop drops on top, giving you a real working surface for demos, samples, iPads or literature.

Curtain LED, not an LED bar

Look inside a cheap backlit counter and you'll usually find two LED bars — one along the top rail, one along the bottom — firing across an empty frame. Nothing sits behind the middle of your graphic. On a 1m counter the centre of your logo is around 500mm from the nearest light, so you get bright edges and a dull middle. If your artwork has a white or light background, you'll see it from across the aisle.

Wild Cow counters use a full curtain of LEDs across the entire frame — light directly behind every part of your print, so the middle is as bright as the edges. The curtain hooks onto the pop-up frame in seconds. No tiny screws. No cumbersome connectors. No hassle.

Your custom-printed silicone-edge fabric (SEG) wraps the front, sides and the back, so the counter looks finished from every direction — no blank panel facing the aisle.

Now available in two sizes

1000mm L × 1000mm H × 38mm D — the standard single counter. Ideal for a 3×3 booth, a reception desk, a sign-in point or anywhere floor space is tight.

2000mm L × 1000mm H × 38mm D — a full 2-metre service counter, built as two 1m modules that butt together into one continuous illuminated bench. Twice the branded frontage and twice the worktop for staffed booths, bars, registration desks and product demos. Because it is two modules, you can also split it and run them as two separate 1m counters at different ends of the stand — or at two different shows.

When the show is over, everything packs down into a soft carry case — one case per module.

Full curtain LED — light behind the whole graphic, not just the edges

Pop-up lightbox frame assembles in seconds

Illuminated, double-sided pop-up counter

Freestanding and portable — one person, no tools

Includes SEG tension fabric lightbox printing to your artwork

Includes white worktop and soft carry case

Runs off a standard 240V power point

Available in 1m and 2m

What sizes does the SEG Lightbox Pop Up Counter come in?

Two. The 1000mm L × 1000mm H counter is the standard single unit, and the 2000mm L × 1000mm H counter is a full 2-metre bench. Both are 1 metre high. The 38mm in the size refers to the thickness of the SEG frame profile, not the counter's footprint — each module stands roughly 1050mm wide × 355mm deep × 1050mm high once assembled, worktop included. Need a size that isn't listed? Call 1300 197 088 and we'll quote it.

What's the difference between curtain LED and an LED bar?

An LED bar is a strip of LEDs mounted along the top and bottom rails, firing light inward across an empty frame — nothing sits directly behind the middle of your graphic. It's cheaper to build, and it shows: bright at the edges, dull through the centre, and very visible if your artwork has a white or light background. A curtain LED is a full sheet of LEDs running across the whole frame, so every part of the print is lit from directly behind it. Same brightness in the middle as at the edges. Every Wild Cow backlit counter uses curtain LED.

How do I tell what a supplier is quoting?

Ask one question: is the LED a full curtain, or bars top and bottom? Then ask for a photo of the frame with the LEDs on and the graphic fitted, shot in a normal room with a light-coloured design. That's when the difference shows. Ours is a full curtain and we're happy to send that photo.

How is the 2m counter built — is it one piece?

It's two 1m modules that butt together to read as one continuous 2m counter. You get two frames, two LED sets, two worktops, two sets of printed fabric and two carry cases. That's deliberate: it stays easy for one person to carry and set up, it fits through normal doorways, and you can split the pair into two standalone 1m counters whenever a stand layout calls for it.

Should I buy the 1m or the 2m?

Go 1m if you have one or two staff, a 3×3 booth, or you mainly need a branded point to greet people and hold an iPad. Go 2m if you're serving, sampling, demoing or registering people — you need the extra bench, and 2 metres of lit frontage reads as a considered stand rather than a table. If you're genuinely torn, buy the 2m: you can always run it as two 1m counters, but you can't make a 1m counter longer.

Is the 2m cheaper than buying two 1m counters?

Yes. The 2m set is priced below two separate 1m counters, so if you think you'll eventually want a second counter, buying the 2m up front is the cheaper path.

Does it come with a benchtop, or is that extra?

Included. Every counter ships with a white worktop — one for the 1m, two for the 2m. Nothing to buy separately.

Is the back printed, or is it blank?

Printed. The graphic wraps the front, both sides and the back, so the counter looks finished from every direction. Handy when your counter sits in an aisle or in the middle of a stand rather than against a wall.

How is it powered — do I need an electrician?

No electrician needed. It plugs into a standard 240V power point. The 2m counter is two modules, so allow a power point (or a lead) for each.

How do I attach the SEG fabric to the frame?

It's quick and tool-free. The printed fabric has a silicone strip sewn around its edge, and the aluminium frame has a channel running around it. You press the silicone edge into the channel by hand, working around the frame, and it pulls the graphic tight and crease-free. No Velcro, no clips, no visible fixings.

How long does it take to set up?

Minutes, by one person. The pop-up frame expands, the LED curtain hooks straight on, the fabric presses into the channel and the worktop drops on. No tools, no screws, no connectors.

Can I change the graphic later?

Yes. The frame is the investment; the print is the cheap part. Order a replacement printed fabric whenever you rebrand or run a new campaign and push it into the same frame. Contact us and we'll print to your new artwork.

Do you print to my design, and do I get a proof first?

Yes. Every graphic is custom printed to your own artwork by dye-sublimation. We send a proof before we print so you can sign off on layout, colour and sizing — nothing goes to production until you're happy. Email artwork to enquiry@wildcowvisual.com.au.

How long does it take to make?

10 working days from artwork approval, plus freight. Tell us your event date when you order and we'll confirm delivery before you pay — or call 1300 197 088 if it's urgent and we'll work to your deadline.

Can it be used outdoors?

No — it's an indoor display. The LED system and fabric graphic aren't built for weather or wind. Use it for trade shows, expos, showrooms, retail, foyers and indoor events.

Can I clean the fabric if it gets marked?

Spot-clean gently with cold water and a damp sponge, then dry in the shade — not in direct sun or a dryer. Reinsert the fabric into the frame while slightly damp to pull out any creases.

How does it travel and store?

Each module packs into its own soft carry case — frame, LED set, folded fabric and worktop. One case for the 1m, two for the 2m. One person can move it.

What's the difference between this and the SEG Lightbox Counter?

This pop-up version uses a collapsible pop-up frame at 1m or 2m long, so it's the fastest to set up and the easiest to travel with. Our SEG Lightbox Counter is a deeper 400mm rigid lightbox counter for a more permanent, showroom-style build. If you exhibit often and pack up often, choose this one.