Fabric Tower Column Stand with Circle

A fabric column rises 3.6m out of the floor carrying a 3m printed circle above it. That is the highest point in our range, and on a busy floor it becomes the thing people navigate by — the marker they walk towards and the place they agree to meet.

The important part is how it gets up there. The tower carries the circle itself. There is no ceiling rigging to book, no rigging crew to pay and no organiser approval to chase. Overhead presence is normally the most expensive branding at a trade show, and here it costs nothing beyond the stand.

The column is available backlit or unlit. The backlit version swaps the matte fabric for translucent lightbox fabric with LED lighting inside the tower, so the column holds its own in a hall with dim overhead lighting rather than depending on it. The circle above is not lit on either version.

Two of the four panels can take a screen mount, which turns a landmark piece into a working one. Mount them low, at standing eye level — a screen three metres up is read by nobody. Brackets are supplied; televisions are not. Tell us the screen you plan to hang before you order and we will confirm the tower suits it.

One thing to settle first: at 3.6m this clears most Australian shell scheme height caps. Check your exhibitor manual, or send it to us and we will read it with you.

Want it as part of a full booth? This tower is the centrepiece of our 6x6 Landmark stand. Want a lit tower without the circle? See our backlit fabric towers. Want the circle on its own, rigged overhead? See our hanging banner displays.

What is the Fabric Tower Column Stand with Circle used for?

It is a freestanding vertical landmark for trade shows, exhibitions, corporate lobbies, retail spaces and branded events. The height and the circle overhead make it a wayfinding piece — the thing people spot from across a hall and navigate towards.

How tall is it, and will my venue allow it?

The tower is 3.6m with a 3m diameter circle on top. Plenty of Australian shell scheme halls cap stand height at 2.4m, 2.5m or 3m, so check your exhibitor manual before you order rather than after. Send it to us and we will read it with you. If your limit is lower we will recommend something that fits.

Does the circle need rigging?

No. The circle is carried by the tower itself. No ceiling rigging to book, no rigging crew, no venue rigging charge. That is the main reason to choose this over a hanging sign, which most Australian venues bill separately and some do not permit at all.

What is the difference between the backlit and non-backlit version?

The non-backlit version uses 260gsm matte tension fabric and needs no power at all. The backlit version replaces that with translucent lightbox fabric and LED lighting inside the column, so the tower glows from within rather than depending on the hall’s overhead lighting. The circle is not lit on either version — it is printed on the same 260gsm matte fabric throughout. If you want a lit tower without a circle, see our backlit fabric towers.

Does the backlit version need an electrician?

No. It plugs into a standard 240V power point. Tell us where the power is on your booth when you order so we can advise on cable runs. The backlit version is for indoor use only.

Can I mount screens on it?

Yes, on two of the four panels. Brackets are supplied and televisions are not. Mount them low at standing eye level rather than high up — a screen at three metres is read by nobody from the aisle and is out of sight from inside the booth. Tell us the screen size and weight you plan to hang before you order and we will confirm the tower suits it.

How many faces are printed?

All four faces of the tower, plus the full band of the circle. Graphics are single-sided with a white reverse as standard. The circle is read from every direction, so double-sided printing on it is worth pricing — ask when you order.

How do I artwork the circle?

Treat it as a band with no front and no back. It is 3m across and 1.2m high and read from every direction, so most brands repeat their name two or three times around it with clear space between. We supply a print-ready template and flag any layout that will not work before printing.

Does it require tools to assemble?

No. The aluminium tube frame uses push-fit connectors and assembles by hand. Build and raise the tower while you still have clear floor space around you — at 3.6m it needs room to go up.

Can the fabric be washed?

The matte graphics are machine washable on a cold gentle cycle — do not tumble dry or iron directly. The backlit lightbox fabric should be spot-cleaned with cold water and a damp sponge and dried in the shade. Creases drop out once the fabric is tensioned back on the frame.

How is it transported?

The frame packs down into short sections and the graphics fold into soft nylon carry bags. No freight crate required.

Can custom sizes be ordered?

Yes. Send your venue dimensions and booth layout and we will quote the configuration that fits. Call 1300 197 088 or email enquiry@wildcowvisual.com.au.