News

OPTOPOL backlit SEG exhibition stand supplied by Wild Cow Visual

Planning a Stand at a Medical Exhibition? What ...

A simple countdown for medical exhibitors, from 12 weeks out to after the show: what to book, what to skip, and the mistakes that cost the most.

Planning a Stand at a Medical Exhibition? What ...

A simple countdown for medical exhibitors, from 12 weeks out to after the show: what to book, what to skip, and the mistakes that cost the most.

The same 3x3 backlit exhibition stand shown twice, comparing the cost of hiring vs buying

Should I Hire or Buy an Exhibition Stand?

If you exhibit once a year, hiring a stand makes sense. If you exhibit two or three times, the numbers change fast. Here's the real comparison for a 3×3 and...

Should I Hire or Buy an Exhibition Stand?

If you exhibit once a year, hiring a stand makes sense. If you exhibit two or three times, the numbers change fast. Here's the real comparison for a 3×3 and...

SEG backlit fabric lightbox display at Kia Head Office showroom, Sydney

6x3 or 6x6? What to Actually Do With Your Exhib...

6x3 or 6x6 booth? Here's how to fill it without the stress — and why SEG backlit displays are the easy, reusable win.

6x3 or 6x6? What to Actually Do With Your Exhib...

6x3 or 6x6 booth? Here's how to fill it without the stress — and why SEG backlit displays are the easy, reusable win.

The 3x3 Shell Scheme Mistake You Only Discover on Setup Morning

The 3x3 Shell Scheme Mistake You Only Discover ...

It's 7am in the morning. Your graphic is out of the tube, you've got one corner held up against the wall, and it's sitting about 60mm too tall. There's no...

The 3x3 Shell Scheme Mistake You Only Discover ...

It's 7am in the morning. Your graphic is out of the tube, you've got one corner held up against the wall, and it's sitting about 60mm too tall. There's no...

How to Design Artwork for a Backlit SEG Display (Field Guide)

How to Design Artwork for a Backlit SEG Display...

The hardware is the easy part. You can buy a beautiful $3,000 glowing wall, roll it out at the show, and still have it look cheap — because the one...

How to Design Artwork for a Backlit SEG Display...

The hardware is the easy part. You can buy a beautiful $3,000 glowing wall, roll it out at the show, and still have it look cheap — because the one...

Exhibition Stand Shapes Explained: Straight vs L-Shape vs U-Shape vs Arch

Exhibition Stand Shapes Explained: Straight vs ...

Walk any trade show and you'll spot the mistake within minutes: a big U-shaped stand boxed into a booth that only opens on one side, half its branding aimed at...

Exhibition Stand Shapes Explained: Straight vs ...

Walk any trade show and you'll spot the mistake within minutes: a big U-shaped stand boxed into a booth that only opens on one side, half its branding aimed at...