Backlit Fabric Tower & Cube Display

Backlit Fabric Towers and Cubes are freestanding, LED-lit 3D shapes, custom printed on every face. Most exhibition branding is flat and faces one direction; a tower or cube is seen from every angle, which makes it the piece that works hardest in an open or island booth.

Why it stands out

• Lit from the inside, on every face - even glow, no hotspots, no dark edges
• The same 250gsm lightbox fabric and internal LED system we use across our SEG backlit range - the frame is what's different
• Lightweight aluminium tube frame - strong enough for a 3.4m tower, light enough for one person to carry
• Quick, tool-free setup - snap-lock connectors push together by hand; no tools, no fasteners to lose on site
• Printed fabric sleeve slides over the frame and zips closed - no clips, no Velcro, no visible fixings
• Replaceable fabric sleeves - rebrand by reordering the print, keep the frame
• Freestanding - no wall fixing, no rigging; plugs into a standard 240V outlet
• Carry bag included with every display

Cube or tower?
Cubes work low: plinths beside a counter, corner fillers, a pair either side of an entry, a lit block that lifts a product above the table line. Towers work tall: entry markers, brand columns flanking a media wall, wayfinding in a foyer, or a vertical anchor where you have height but no width to spare. At 3.4m the larger tower reads from the far end of a hall - worth checking your venue's height limit before you order.

What's included
Lightweight aluminium tube frame with snap-lock connectors, internal LED system, your custom-printed lightbox fabric sleeve, and a carry bag.

Where they get used
Trade shows and expos, product launches, retail floors and window displays, hotel and office lobbies, showrooms, conferences and awards nights, and permanent foyer branding. Because the same frame takes any of your artwork, a tower bought for one show becomes a lobby piece or a showroom fixture for the next.

How many sides are printed?

Cubes print on five faces - the four sides plus the top. Towers print on all four sides. Bases are not printed.

Can I put products on top of a cube, or sit on one?

No. These are decorative display pieces and are not designed to bear weight - please don't place products on them or sit on them. If you need a surface that holds product, our SEG Lightbox Counter is built for it and matches the same look.

Can I change the graphic later?

Yes, absolutely. Replacement fabric sleeves can be ordered separately - perfect for updating your design or swapping between promotions. The frame stays, only the print changes. Contact us for a replacement print.

How do they pack down and travel?

The tube frame snap-locks apart into short sections and the fabric sleeve folds. Every display comes with its own carry bag, and one person can pack it down and set it up again without tools.

Do they need power, and do I need an electrician?

No electrician needed - they plug straight into a standard 240V power point.

Can they be used outdoors?

No - these are indoor displays. The LED system and fabric graphic aren't built for weather or wind. Use them for trade shows, expos, showrooms, retail and indoor events.

How does the graphic go on the frame?

It's quick and tool-free. The lightweight aluminium tube frame snap-locks together by hand, then the printed fabric sleeve slides down over it like a cover and zips closed. The sleeve is sewn to the exact size of the frame, so it pulls smooth and taut as it goes on. No tools, no Velcro, no clips, no visible fixings.

Is the light quality the same as your SEG backlit displays?

Yes. Same 250gsm lightbox fabric, same internal LED system. The only thing that changed is the frame - a lightweight aluminium tube that snap-locks together instead of an extruded profile, so it's lighter to carry and faster to build.

How long do they take to make?

10 working days from artwork approval, plus freight. Tell us your event date when you order and we'll confirm delivery before you pay - or call 1300 197 088 if it's urgent and we'll work to your deadline.

Can I get a size that isn't listed?

Yes - the frame system isn't limited to these four. Send us your dimensions and we'll quote it. Call 1300 197 088 or email enquiry@wildcowvisual.com.au.

Do you print to my design, and do I get a proof first?

Yes. Every graphic is custom printed to your own artwork by dye-sublimation. We send a proof before we print so you can sign off on layout, colour and sizing - nothing goes to production until you're happy.

Can I clean the fabric if it gets marked?

Spot-clean gently with cold water and a damp sponge, then dry in the shade - not in direct sun or a dryer. Reinsert the fabric while slightly damp to pull out any creases.