Tension Fabric Tower Display

Height is the cheapest floor space you'll ever buy

Booth space is sold by the square metre, but nobody charges you for the air above it. A fabric tower turns a one-metre square of floor into a branded column visible from the far side of a hall - and unlike a flat backwall, it works from every direction, which makes it the piece that earns its keep in an island booth or an open foyer.

The frame is the same lightweight snap-button aluminium tube system as our tension fabric exhibition stands. It assembles by hand in minutes with no tools, and the printed cover slips over it like a sleeve and zips closed at the base, pulling the fabric tight and wrinkle-free on all four faces.

Because the fabric is matte dye-sublimation, it absorbs harsh hall lighting instead of bouncing it back, so your branding photographs cleanly rather than washing out under glare. When the campaign changes, order a replacement print and keep the frame.

Choosing a size

• 0.5m footprint, 2m high - a slim aisle marker or entry flanker for tight spaces
• 0.8m and 1m footprints, 2.4m to 3m high - the standard booth tower, reads across a hall without dominating your stand
• 1m and 1.2m footprints, 3.6m to 4.3m high - hall-height statement towers for large stands and atriums. Check your venue's height limit first.

Perfect For

• Island and peninsula exhibition booths
• Entry markers and wayfinding
• Hotel, office and conference foyers
• Retail floors and shopping centre activations
• Product launches and sponsor branding
• Sports events, races and outdoor-covered venues

What's Included

• 1 x aluminium tube tower frame with square base
• 1 x custom-printed tension fabric cover
• 1 x soft carry bag

What's the difference between Full Set and Replacement Print Only?

Full Set Frame + Printing is the complete tower - aluminium frame, custom-printed fabric cover and a soft carry bag. Replacement Print Only is the printed cover on its own, for a frame you already own. If this is your first tower, choose Full Set.

How do I choose a height?

2m to 2.4m sits comfortably inside almost any booth and reads down an aisle. 3m starts to carry across a hall. 3.6m and 4.3m are statement towers for large stands and atriums - but many venues cap stand height, so check with your organiser before ordering one. Call 1300 197 088 if you'd like help choosing.

Is the print on all four sides?

Yes. The cover is a single printed sleeve that wraps all four vertical faces, so the tower reads from every direction. The base isn't printed.

Can I put anything on top of it, or store things inside?

No. This is a decorative display piece - a fabric cover over a lightweight tube frame - and it is not designed to bear weight. If you need a branded surface that holds product, our Stretch Fabric Display Counters are built for it.

Will a Replacement Print fit my existing frame?

If the frame came from us, yes - just order the same size. Tube sizes vary between manufacturers, so if your tower came from another supplier, call 1300 197 088 with the brand and size and we'll confirm the fit before you order.

How does the fabric fit onto the frame?

The printed cover slips over the assembled frame like a sleeve and zips closed at the base. The tension pulls the fabric tight so every face sits smooth and wrinkle-free. No Velcro, no clips, no visible fixings.

Do I need tools to set it up?

No. The snap-button aluminium tubing pushes together by hand and locks into place. One person can have a tower standing in minutes.

Is it stable? Will it blow over?

The square base gives a wide footprint and the whole tower is light, which makes it stable indoors. It isn't built for exposed outdoor positions or windy sites - use it indoors or under cover.

Will the fabric show glare in photos?

No. The dye-sublimated fabric is matte by design, so it absorbs harsh overhead lighting instead of reflecting it. Your branding photographs crisp rather than washed out.

Can the cover be cleaned?

Yes - the fabric is washable. Spot-clean with cold water and a damp sponge, or machine wash cold on a gentle cycle. Dry in the shade, not in a dryer or direct sun, and refit while slightly damp to pull out creases.

Are these backlit?

No - these are non-lit fabric towers. If you want an LED-lit version that glows from the inside, see our SEG Backlit Fabric Tower & Cube Display.

Will I receive an artwork proof before printing?

Yes. We email a digital proof for approval before production begins - nothing goes to print until you're happy.

What warranty is included?

A 12-month manufacturer's warranty covers the aluminium frame and hardware against manufacturing defects under normal use. It does not cover printed graphics, accidental damage or normal wear.